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Challenge

65% of planners prioritize hybrid; 72% prefer flexible venues; 93% rate sustainability as critical. Ad-hoc AV and inconsistent connectivity across rooms can limit premium pricing opportunities, and event-booking contact centers often operate across cloud and on-premises systems, resulting in limited end-to-end visibility.

Cisco Solution

Webex Suite, Webex Devices, and Room Navigator help standardize collaboration experiences across meeting and event spaces. Wi-Fi 7 plus Meraki QoS capabilities support tiered bandwidth packages. Cisco Spaces provides real-time occupancy insights, while ThousandEyes and Splunk Observability provided visibilities during events.  Webex Contact Center and Splunk Remote Contact Center Analytics help support booking, concierge, and guest service operations.

Business Impact

Meetings and events (M&E) RevPAS increase through premium hybrid packages and more consistent event delivery. Group cancellations decline when venues can reliably support hybrid experiences.  For a median upscale resort, the combined impact can represent seven figures in annual value

Challenge

Pedestrian fatalities and injuries create significant public safety, financial, and regulatory pressures for cities to deploy proactive infrastructure safeguards.

 

Human & Operational Toll
 

  • High Casualty Rates
    More than 7,000 pedestrians are killed and 71,000 are injured annually on U.S. roadways—one fatality every 74 minutes and one injury every seven minutes(1). 
     

  • Economic Burden
    Pedestrian fatalities create an estimated $19 billion in direct costs and $90 billion in broader societal costs through emergency response, medical care, lost productivity, and liability(1).

     

Strategic Funding Opportunity
 

  • Federal Capital Available
    More than $1 billion in Safe Streets and Roads for All (SS4A) grant funding is available to fund safety initiatives aligned with Vision Zero goals.
     

  • Core Imperative
    Cities can leverage available federal funding to deploy proactive edge-safety technology that helps protect vulnerable road users and reduce legal liability.

Cisco Solution

The Cisco  solution shifts pedestrian safety from reactive crash reporting toward a more proactive approach, using predictive, real-time edge intelligence to identify risks before incidents occur.
 

  • Predictive Intersection Risk Scoring
    Ranks intersections based on the frequency and severity of near-miss events, helping transit agencies target interventions before fatal incidents occur.
     

  • Visual Safety Heat Mapping
    Maps conflict zones and recurring high-risk behaviors, giving transportation leaders data to prioritize capital investments and support applications for federal SS4A funding.
     

  • Dynamic Signal Phase Management
    Adjusts traffic signal timing and extends crossing intervals in real time to improve right-of-way safety in high-density corridors.
     

  • Environmental AI Adaptation
    Continuously monitors weather, lighting, and visibility conditions to adjust signal timing, recommended speeds, and braking margins during adverse conditions.
     

  • Actionable Operational Insights
    Generates intelligence that agencies can use to direct field investigations, modernize crosswalk infrastructure, and target public safety initiatives.

Impact

A more proactive approach to pedestrian safety can reduce near-miss incidents, strengthen the case for safety investments, and reduce the economic and societal costs associated with pedestrian casualties.
 

  • 30%–40% reduction in near-miss incidents(2)
    Proactive signal adjustments and real-time conflict detection help prevent critical vehicle-pedestrian interactions before collisions occur.
     

  • Capital funding acceleration
    Data-driven safety heat maps are required to successfully secure grant awards under the federal Safe Streets and Roads for All (SS4A) program.
     

  • Significant economic and societal protection
    Lower casualty and injury rates can reduce municipal legal liability and emergency response cost overhead, with more than $1.6 million in direct savings per prevented fatality.

(1), NHTSA.gov
 

(2). Omnisightusa.com ”How AI-Powerd sensors improve pedestrian safety”

USE CASE 5

Improve Pedestrian Safety

  • City of Franklin, Tennessee

    Located south of Nashville, TN, the City of Franklin wanted to accelerate the deployment of emergency vehicles, helping respond to accidents faster and saving lives in the process. Launched in 2024, Franklin’s Emergency Vehicle Preemption Project Connects emergency vehicles from the city’s fire department to roadside sensors that turn traffic signals green when they’re approaching an intersection. “If somebody’s in cardiac arrest or we have a major fire, seconds really do matter,” said Clay Mackey, the city’s fire department captain.
     

    The new emergency vehicle preemption system was built with the help of Cisco Connected Roadway solutions, including Cisco Edge computing solutions, to securely connect the city’s ITS equipment. The system relies on dynamic routing to accurately preempt signals, keeping emergency crews safe and reducing EMS response time by 30% on average. The city is now looking at integrating the system with the fire department of the nearby City of Brentwood.

Challenge

  • Over 19,000 collisions each year involve fire department vehicles, resulting in over 1,400 injuries and representing 20-25% of annual line-of-duty fatalities (1) 
     

  • 6,500 accidents involve ambulances each year, with 35% result in injury or fatality 
     

  • Emergency vehicles fatality rates are up to 4.8 times higher than the national average (2) 
     

  • Advanced Life Support (ALS) response is 8 minutes or less (90% of the time) 
     

  • Permanent death starts in 4-6 minutes after cardiac arrest, and the chance of survival decreases 7-10% for every minute without ALS or defibrillator 

Cisco Solution

  • Cisco’s AI enhanced traffic signal prioritization and emergency vehicle preemption enable EMS vehicle to reduce emergency response time while increasing the safety of all commuters 
     

  • Enhance road safety with Cisco-powered solutions to optimize signal management, traffic signal prioritization, and detection of vulnerable road users, dangerous weather conditions, and right-of-way intrusion 

Business Impact

  • Cut emergency vehicles response time by 20–35% (3) 
     

  • Reduce EMS vehicle fatality and injury rates by 8%–10% (4) 

(1) NHTSA / Nfpa.org 
(2) Arnold & Itkin Trial Lawyers 
(3) McKinsey & Company – Smart cities: Digital solutions for a more livable future (2018) 
(4) EMS World – American Heart Association

Value Driver 1

Enhance Safety and Security

Enable emergency vehicle preemption to improve incident response times 

  • City of Franklin, Tennessee

    Located south of Nashville, TN, the City of Franklin wanted to accelerate the deployment of emergency vehicles, helping respond to accidents faster and saving lives in the process. Launched in 2024, Franklin’s Emergency Vehicle Preemption Project Connects emergency vehicles from the city’s fire department to roadside sensors that turn traffic signals green when they’re approaching an intersection. “If somebody’s in cardiac arrest or we have a major fire, seconds really do matter,” said Clay Mackey, the city’s fire department captain.
     

    The new emergency vehicle preemption system was built with the help of Cisco Connected Roadway solutions, including Cisco Edge computing solutions, to securely connect the city’s ITS equipment. The system relies on dynamic routing to accurately preempt signals, keeping emergency crews safe and reducing EMS response time by 30% on average. The city is now looking at integrating the system with the fire department of the nearby City of Brentwood.

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