
Challenge
65% of planners prioritize hybrid; 72% prefer flexible venues; 93% rate sustainability as critical. Ad-hoc AV and inconsistent connectivity across rooms can limit premium pricing opportunities, and event-booking contact centers often operate across cloud and on-premises systems, resulting in limited end-to-end visibility.
Cisco Solution
Webex Suite, Webex Devices, and Room Navigator help standardize collaboration experiences across meeting and event spaces. Wi-Fi 7 plus Meraki QoS capabilities support tiered bandwidth packages. Cisco Spaces provides real-time occupancy insights, while ThousandEyes and Splunk Observability provided visibilities during events. Webex Contact Center and Splunk Remote Contact Center Analytics help support booking, concierge, and guest service operations.
Business Impact
Meetings and events (M&E) RevPAS increase through premium hybrid packages and more consistent event delivery. Group cancellations decline when venues can reliably support hybrid experiences. For a median upscale resort, the combined impact can represent seven figures in annual value
Challenge
Traffic congestion threatens regional growth, public health, and climate goals, while legacy controls lack the adaptability to reduce its economic and environmental impact.
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Growing Economic Impact
National congestion costs expanded 11.3% year over year, reaching an estimated $89 billion annually in lost workforce productivity, supply chain delays, and wasted fuel.
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Cost to Drivers
The average U.S. driver spends 49 hours per year in traffic, representing an estimate $894 annually in lost time and fuel expenditures.
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Environmental Impact
Vehicle idling and congestion increase urban carbon emissions. In high-density regions such as the Los Angeles metro area, traffic delays generate 2.2 million metric tons of direct CO₂ emissions annually.
Cisco Solution
The Cisco + Splunk platform replaces legacy time-of-day signal controls with AI-driven traffic orchestration to reduce congestion across urban traffic corridors.
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Dynamic Adaptive Signal Control
Automatically adjusts signal phases and timing while detecting vulnerable road users, weather hazards, and right-of-way intrusions.
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Real-Time AI Flow Analysis
Continuously analyzes multimodal traffic data to relieve congestion bottlenecks as traffic patterns change.
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Intent-Based Unified Network
Secures and consolidates field infrastructure on a single platform to reduce processing latency and mitigating cyber risks.
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Full-Stack Network Observability
Provides end-to-end visibility across hardware and network layers to quickly isolate and resolve disruptions before congestion spreads.
Impact
AI-driven traffic orchestration can help cities reduce congestion and its associated economic and environmental costs by adapting traffic operations as conditions change.
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1% to 20% reduction in commute times
Dynamic signal optimization and AI-driven flow analysis reduce bottlenecks across major urban corridors.
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$160 to $320 saved per driver annually
Reduced idling can lower fuel costs and recover time otherwise lost to congestion.
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10% to 15% reduction in carbon emissions
Reduced vehicle idling lowers urban carbon emissions and advances progress toward municipal ESG and sustainability targets.
(1) IBM Ponemon – Cost of Data Breach Report 2025
(2) https://www.govloop.com/lessons-learned-from-the-nevada-department-of-transportation
(3) https://www.cisco.com/c/dam/en_us/abm/cisco-tech-day-idaho/

Gwinnett County, GA
The Gwinnett County Department of Transportation, which manages traffic across more than 2,650 miles of roads northeast of Atlanta, wanted to simplify the management of its legacy multivendor network. The agency created a centralized transportation platform using Cisco solutions, including Cisco Catalyst Rugged Series routers and switches, Cisco Catalyst Center, and Cisco Identity Services Engine (ISE).
The new platform streamlined network management, improved connectivity and visibility across hundreds of intersections, and strengthened the security of critical infrastructure.
“One of the benefits of a traffic control center is being able to view things remotely and do remote troubleshooting. There’re time savings and efficiency when an engineer can adjust traffic light timings without driving to the location.”
—Ken Keena, Section Manager, Traffic Management Systems